Zhipan Sport

World Cup final watched by 15.8m people on BBC

Jul 20, 09:34 PM

Spain's victory in Sunday's World Cup final attracts a peak audience of 15.8 million on BBC One and BBC iPlayer.

Sunday's Women's World Cup final, in which Spain defeated England 1-0 to claim their first title, drew a peak audience of 15.8 million on BBC One and BBC iPlayer, making it one of the most-watched television events in the UK this year. The match, held at Stadium Australia in Sydney, was a tense affair. Olga Carmona's 29th-minute strike proved decisive, as Spain held on to secure a historic victory. England pushed hard for an equalizer but could not find a way past the Spanish defense. BBC's broadcast averaged 12.4 million viewers, with the peak occurring in the final 15 minutes as Spain closed in on victory. This figure surpasses the 11.7 million peak for the 2019 Women's World Cup final and the 13.7 million peak for the 2022 Men's World Cup final on BBC. The final also set records on digital platforms. BBC iPlayer recorded over 5 million live streaming requests, while the BBC Sport website and app attracted 6.8 million unique visitors. Social media buzz was intense, with hashtags like #FIFAWWC and #Lionesses trending throughout the day. Despite the loss, England's Lionesses earned widespread praise. Manager Sarina Wiegman said, 'I am incredibly proud of my players. They showed tremendous fight and team spirit.' Captain Millie Bright emphasized that the team would learn from the defeat and continue to grow. Spain's victory marks a shift in European women's football. The Spanish women's game has developed rapidly, with strong domestic leagues and youth academies. This triumph is expected to inspire more young girls to take up the sport. Meanwhile, England's success has boosted the profile of the Women's Super League, which is likely to see increased attendance and investment next season. BBC's successful broadcast underscores the commercial value and mass appeal of women's football. With the 2025 Women's European Championship on the horizon, women's tournaments are poised to attract even more media attention and sponsorship. The viewing figures also strengthen the case for future broadcast rights negotiations. Overall, the Women's World Cup final was not only a thrilling sporting contest but also a milestone for the growth of women's football. It demonstrated the sport's immense global potential and set a new benchmark for future events.